Bridging High-Level Theory
and Agile Execution.
Whether calculating six moves ahead on a chessboard or reverse-engineering algorithms, my approach is driven by precision and data. Currently pursuing my MSc in Digital Marketing, I am specializing in the agile execution required for the 2026 digital landscape.
Resilience & Strategy
Having played competitive football for 18 years, I bring a high level of resilience, loyalty, and collaborative spirit to my professional projects. I treat every marketing funnel with the same discipline I bring to the pitch: focused on long-term goals and consistent growth. Combined with the mindset of an avid chess player, I anticipate competitive moves and think several steps ahead.
- 🇬🇧 English (C2)
- 🇩🇪 German (C2)
- 🇫🇷 French (C2)
- 🇷🇸 Serbian (Native)
- 🇱🇺 Luxembourgish (Native)
Google Professional
- Ads Search Certification
- Ads Measurement
- Analytics (GA4)
- Conversion Optimization
HubSpot Academy
- Digital Marketing
- SEO I Certification
- SEO II Certification
Academic Logic
M.Sc. Digital Marketing
Specializing in bridging the gap between high-level theory and agile execution. Focus on Performance Marketing and Data Analysis.
B.A. Business Admin
Specialization in Marketing & Sales. Focused on international business strategy and consumer behavior.
Execution History
Corporate Concierge
Mastered direct sales and service logistics for corporate tenants in a high-touch environment.
- High-Touch Client Operations: Refined skills in rapid conflict resolution and coordinating complex vendor networks to ensure seamless service delivery.
- Direct Sales: Promoted and sold on-site services (concierge, events) to corporate tenants, driving daily revenue and increasing service adoption.
- Client Experience: Served as the primary point of contact for tenant inquiries, ensuring high satisfaction through rapid conflict resolution and support.
Marketing & Comms Intern
Supported brand growth and stakeholder engagement through data-driven marketing initiatives.
- LinkedIn Algorithm Strategy: Designed a content strategy based on deep algorithm analysis, adopted by leadership to boost brand visibility and stakeholder engagement across the European health venture ecosystem.
- Multilingual Communications: Produced press releases, one-pagers, and email campaigns to strengthen business development outreach in high-pressure environments.
- Data Analysis: Conducted deep analysis to deliver actionable insights guiding strategic marketing decisions.
I am seeking opportunities to join a forward-thinking digital marketing team in Luxembourg or the Netherlands. I bring a blend of technical certification and strategic generalist skills.
1. Paid Acquisition (PPC)
My primary focus. I build high-intent Google Ads campaigns that filter out waste and capture qualified leads.
- Negative Keyword Firewalls
- Single Theme Ad Groups (STAGs)
- ROAS-Focused Bidding Strategies
2. Conversion Optimization (CRO)
Traffic is useless if it doesn't convert. I analyze user behavior to fix leaks in your funnel.
- Landing Page Audits & Optimization
- A/B Testing (Copy & Design)
- User Experience (UX) Analysis
3. Holistic Strategy
Using my generalist background to ensure paid efforts align with organic growth.
- SEO & Keyword Alignment
- Content Strategy Integration
- Brand Consistency across channels
4. Data & Analytics
Closing the loop between ad spend and actual revenue.
- GA4 Tracking Setup
- HubSpot CRM Integration
- Performance Reporting
Google Ads Performance Audit
Are you running ads but unsure if they are working? I will personally review your search terms, quality scores, and conversion tracking to identify exactly where you are losing money.
Claim Free Audit